Site Email Retargeting Advantage


WHAT IS IT?

Site Email Retargeting Advantage (or SERA for short) is a proprietary patent-pending process that allows its marketing clients to identify the email addresses of visitors to their websites, even if they failed to complete a transaction or fill out any sort of RFI or Request For Information forms. This is similar to online Cart Abandonment programs, but works sitewide.
Once gaining these email addresses, marketers can retarget offers, discounts, or other promotional correspondence to this database.
Using SERA, you can reach people who expressed interest in your product or service, and own their email address for which to market. You will build your own email database quickly and cost-efficiently, which is the #1 online medium for delivering ROI.
Site Email Retargeting Advantage Workflow

WHO IS IT FOR?


Direct Mail and Catalog Marketers
Direct Mail and Catalog Marketers
If you could identify the name, address, city, state and zip code of visitors to your website, what could you do with this information? SERA gives you this information in addition to their email address.*

Online Marketers
Online Marketers
If you market online, say Google and Facebook or any display advertising, you now can get visitors’ email and postal record for less than the cost of a click!

Infomercial Marketers
Infomercial Marketers
You spend hundreds of thousands of dollars a month selling your product and driving retail. SERA allows you to identify and capture email addresses from the traffic to your microsite. Build a database that includes full postal and email allows for retargeting. You can even append phone numbers and do outbound telemarketing.

Lead Generation
Lead Generation
Lead Gen. companies spend a lot of money trying to get people to fill out lead generation forms. Only a small percentage of that traffic actually fills out a form, but we know they had initial interest because they clicked on your advertisements.

Research Companies
Research Companies
Brands spend hundreds of millions of dollars annually for research. SERA allows research companies the ability to identify people interested in brands by how they interact with the brand’s website.
*TrySERA offers either the email address, full postal information, or get both for a reduced cost.



HOW DOES IT WORK?

SERA utilizes a cookie-based system with email. We provide you with 2 pixels that’ll be placed on your website. One Retargeting Pixel and one Suppression Pixel. These pixels identify email addresses that are in our 200+ million email database.
You will only pay for the emails that are identified. The suppression pixel is placed to ensure you don’t pay for your own database or when someone completes a transaction.
Retargeting and Suppression Pixel Placement



ABOUT OUR TEAM

The TrySERA team has been together for over 15 years. We started working after founding a successful e-commerce company that earned nationwide recognition, including achieving the rank of a top 1000 North American retailer. We've been on the Inc. 5000 list of fastest growing privately held companies for three straight years; and earned #36 on Crain’s Business Fast Fifty companies as one of the fastest growing companies, public or private.
TrySERA developed the technology for this e-commerce company to identify visitors’ email and postal addresses to allow retargeting. After one year of successfully proving the value of email and postal retargeting, TrySERA was spun out into its own company to bring its patent-pending technology to other marketers nationwide.
Jaffer Ali
Jaffer Ali
CEO
Anisa Ali
Anisa Ali
COO
Tom Zegar
Tom Zegar
CFO
Andrew Meyers
Andrew Meyers
CTO
Sharif Ali
Sharif Ali
Director of Business Development
Jeanie Davis
Jeanie Davis
Director of Client Services



CONTACT US

Want to try SERA out for yourself? Drop us a line. We'll get in contact and show you how to retarget to your audience.





Please complete the security validation below



TrySERA LLC.
7851 185th Street
Suite 106
Tinley Park, IL 60477
708-894-0020


SERA, Site Email Retargeting Advantage © 2017 TrySERA LLC.