Site Email Retargeting Advantage

Build First Party Data Before It's Too Late



WHAT IS IT?

Site Email Retargeting Advantage (or SERA for short) is a proprietary patent-pending process that allows its marketing clients to identify the email addresses of visitors to their websites by matching that traffic to TrySERA’s proprietary database. This means even if they failed to complete a transaction or fill out any sort of RFI or Request For Information forms.
SERA is the next generation of web retargeting because you will OWN THE DATA matched to our database. Facebook or Google could easily give you the email of the clickers from their platform, but they will not do it. Now, with SERA, we can identify traffic matched to our database and give that to you for much less than the cost of the click.
You can remarket to them as often as you want without paying a retargeting company because you OWN the data! You will build your email program quicker and less expensively than any other program online.
Site Email Retargeting Advantage Workflow

WHO IS IT FOR?


Direct Mail and Catalog Marketers
Direct Mail and Catalog Marketers
If you could identify the name, address, city, state and zip code of visitors to your website, what could you do with this information? SERA gives you this information in addition to their email address.*

Online Marketers
Online Marketers
If you market online, say Google and Facebook or any display advertising, you now can get visitors’ email and postal record for less than the cost of a click!

Direct to Consumer (D2C) Marketers
Direct to Consumer (D2C) Marketers
You spend hundreds of thousands of dollars a month selling your product and driving retail. SERA allows you to identify and capture email addresses from the traffic to your microsite. Build a database that includes full postal and email allows for retargeting. You can even append phone numbers and do outbound telemarketing.

Lead Generation
Lead Generation
Lead Gen. companies spend a lot of money trying to get people to fill out lead generation forms. Only a small percentage of that traffic actually fills out a form, but we know they had initial interest because they clicked on your advertisements.

Research Companies
Research Companies
Brands spend hundreds of millions of dollars annually for research. SERA allows research companies the ability to identify people interested in brands by how they interact with the brand’s website.
*TrySERA offers either the email address, full postal information, or get both for a reduced cost.



HOW DOES IT WORK?

SERA has over 825 million US records with full postal and email. We have contracted with 2000 publishers and we add 8-12 million new records monthly. These are all opt in and we have complete opt in information, including website, date of opt in and time stamp.
We place a pixel on your website and when someone that visits your site matches our database, we give you the full record for you to retarget to that visitor. We place a suppression pixel to ensure you don’t pay for your own database or when someone completes a transaction.
Retargeting and Suppression Pixel Placement



TESTIMONIALS

I put a couple of my clients into the TrySERA program in beta and deep dived the test results. The tests included a hold-out control group to measure true revenue attribution to TrySERA and I’m happy to say it works, there is a real ROI. The team at TrySERA are great to work with, just what a vendor-client relationship should be. I look forward to a long relationship with TrySERA.
- Tim Watson, Email Consultant, Zettaphere
The people at TrySERA do business the old fashioned way of building and maintaining relationships. We were one of their first clients and are very happy with the results we get. We understand the value of owning the data and the TrySERA program supplies us with good quality data that we own for life.
- Tara Graham, Director of Marketing, Total Gym
TrySERA identifying visitors who do not purchase has been a great way to make my media buys more efficient. I am no longer just paying for a click on Google, TrySERA supplies me with that clicker's email and full postal for the non-buyers. We then can retarget them via email, snail mail or upload those to Facebook. We surround the prospect, and they already showed interest by visiting.
- Bob Dicerbo, President, Clear Path Direct
SERA is one of the easiest programs to implement, justify, and manage. Get it set up and let it run. Done. It doesn't get easier.
- Curt Staubach, Director of Marketing, True Shot Gun Club
SERA exceeded my expectations in every way. The true quality and validity of the email leads coming in even exceeded my high expectations.
- Kathy Murray, Operations Manager, Right Side Data
Growing our newsletter database with quality subscribers has been a tremendous internal challenge. SERA has allowed us to grow our newsletters subscriber base from 500,000 to over 1,000,000 in under 12 months.
- Joe Silic, Editor, Conservative Review
These are fantastic, pre-qualified, warm leads. And we don't see any 'bot' emails. We see VERY few emails, if any, that are already on our list. However, what I care for most is that SERA is efficient and inexpensive.
- Steve Curtz, Subscriber Acquisition, Gopher Central


ABOUT OUR TEAM

The TrySERA team has been together for over 15 years. We started working after founding a successful e-commerce company that earned nationwide recognition, including achieving the rank of a top 1000 North American retailer. We've been on the Inc. 5000 list of fastest growing privately held companies for three straight years; and earned #36 on Crain’s Business Fast Fifty companies as one of the fastest growing companies, public or private.
TrySERA developed the technology for this e-commerce company to identify visitors’ email and postal addresses to allow retargeting. After one year of successfully proving the value of email and postal retargeting, TrySERA was spun out into its own company to bring its patent-pending technology to other marketers nationwide.
Jaffer Ali
Jaffer Ali
CEO
Anisa Ali
Anisa Ali
COO
Tom Zegar
Tom Zegar
CFO
Andrew Meyers
Andrew Meyers
CTO
Sharif Ali
Sharif Ali
Director of Business Development
Jeanie Davis
Jeanie Davis
Director of Client Services



CONTACT US

Want to try SERA out for yourself? Drop us a line. We'll get in contact and show you how to retarget to your audience.





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TrySERA LLC.
7851 185th Street
Suite 106
Tinley Park, IL 60477
708-894-0020


SERA, Site Email Retargeting Advantage © TrySERA LLC.